Alain Champagne
President and Chief Executive Officer
Alain Champagne took the reins at Le Groupe Maurice in October 2022, succeeding founder Luc Maurice, who had led the company since 1998. Alain’s strength lies in balancing a company’s future ambitions with its core values and identity. He brings a human touch to the growing senior care industry, which plays a crucial role in society due to Quebec’s aging population. With his keen understanding of Quebec’s business landscape and his vision for corporate social responsibility, we’re well-equipped to tackle the big sociodemographic challenges and keep promoting better aging.
Before joining Le Groupe Maurice as President and Chief Executive Officer, Alain Champagne was President of the Jean Coutu Group for three years. He also led McKesson Canada and held leadership roles at PepsiCo Canada and Procter & Gamble. Alain is passionate about community involvement and believes in the importance of collaboration and mutual support – values that align with Le Groupe Maurice’s mission. He has worked with various organizations, including Leucan, the Canadian Cancer Society and Parkinson Quebec.
More recently, he has served on the boards of the Palliative Home-Care Society Foundation and the Luc Maurice Foundation. One of Alain’s most personal endeavours was establishing the Amélie Champagne Fund in memory of his late daughter, focusing on Lyme disease and mental health support. In 2025, he became the spokesperson for the Suicide Prevention Centre of Montreal, a role deeply connected to the Amélie Champagne Fund’s mission.
Alain’s outstanding leadership, communication skills and selflessness earn him the trust and respect needed to lead a major organization like Le Groupe Maurice.